ACT Wazalendo’s Launch & Campaign

 

THE CLIENT:

ACT WAZALENDO PARTY

 

THE TASK:

  • Supporting the party to prepare and organize its official launch
  • Supporting the party to develop a guiding strategy for the immediate post-launch period.
  • Supporting the party to develop and implement a campaign strategy for the 2015 elections.

 

THE CONCEPT:

  • ACT Wazalendo is a new political party in Tanzania having been formed in 2014 and registered by the registrar of political parties as a political party.
  • The party came at a time when the existing parties, both in government and opposition, had showed their disinterest to push for essential reforms that would improve the livelihoods of Tanzanians.
  • In 2010 the country recorded a low voters’ turnout when only 42% turned out in comparison to 72% in 2005 and 84% in 2000 partly due to apathy that existing parties would not bring any new change and therefore voting for them again would be meaningless.
  • So ACT Wazalendo is the new party promising to carry the change-agenda, bring in a new leadership that will act on their issues and fight for the change that they have been yearning for so long.

 

THE OUTCOMES:

  • A successful launch of the party in Dar es Salaam in March 2015 and attended by more than 3000 people from all over Tanzania and broadcast live by various local media.
  • A vibrant and compelling brand that stands out from the rest and conforms to the vision of the party’s fellowship.
  • An assortment of positioning tools and media strategies to push the party’s popularity and grow its membership within the country and diaspora while attracting friends and allies within and abroad to commit their support.
  • The 2nd top party with the largest number of contestants seeking parliamentary seats in the 2015 general elections.
  • The party with the best campaign manifesto for the 2015 elections in terms of its messages and resonance with the Tanzanian population.
  • The first ever party in Tanzania to have a female chairperson in its top administrative position and as presidential candidate.

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