Koudous du Faso

 

THE CLIENT:

OXFAM INTERNATIONAL IN BURKINA

 

THE TASK:

  • Develop and implement a concept for the launch of Oxfam’s Food Justice Campaign in Burkina Faso.

 

OBJECTIVE:

Mobilize Producers, consumers and intermediaries in support of consumption of local food products by Burkinabé in support of the food justice campaign

 

THE CONCEPT: Les Koudous du Faso ("spoons of Faso")

Organize a public food tasting competition for ‘maquis’ caterers and restaurants using local produce. With three specific objectives:

  • Encourage the public to embrace local produce in its different forms.
  • Encourage intermediaries to purchase and use local produce and serve it more.
  • Pressure decision makers to support smallholder farmers cultivating local produce.

 

THE OUTCOMES:

  • 3,200 people came, tasted and voted (the goal was 2,000).
  • Very strong media coverage through national and international media.
  • Three ministers participated between the opening, the visit and the awards ceremony and each committed to increasing support to small-scale agriculture and trade. These were the Minister of Industry, Trade and Artisanal, the Minister of Agriculture and Hydraulics and the Minister of Transport, Postal services and Digital Economy.
  • The Mayor of Ouagadougou also attended and showed his support.
  • 55 maquis, restaurants and caterers participated.
  • 9 private sector sponsors provided the prizes for the 18 winners in six categories.
  • The Koudous has now become a recurring event in the national landscape

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