Koudous du Faso

 

THE CLIENT:

OXFAM INTERNATIONAL IN BURKINA

 

THE TASK:

  • Develop and implement a concept for the launch of Oxfam’s Food Justice Campaign in Burkina Faso.

 

OBJECTIVE:

Mobilize Producers, consumers and intermediaries in support of consumption of local food products by Burkinabé in support of the food justice campaign

 

THE CONCEPT: Les Koudous (spoon) du Faso

Organize a public tasting competition for ‘maquis’ caterers and restaurants using local produce only. With three specific objectives:

  • Encourage the public to embrace local produce in different forms,
  • Encourage intermediaries to purchase local produce and serve it more,
  • Pressure decision makers to support small farmers that cultivate the produce,

 

THE OUTCOMES:

  • 3200 people came, tasted and voted (the target was 2000),
  • Very strong media coverage through national and international media,
  • Three ministers participated between the opening, the visit and the award ceremony and each committed to increasing support to small-scale agriculture and trade. These were the minister of Industry, Trade and Artisanal, the Minister of Agriculture and Hydraulics and the Minister of Transport, Postal services and Digital Economy,
  • The Mayor of Ouagadougou came to show his support,
  • 55 maquis, restaurants and caterers participated,
  • Nine private sector sponsors provided the prizes for the 18 winners in six categories,
  • The Koudou has now become a recurring event in the national landscape.

Copyright © 2016 Niyel, All rights reserved.

Designed by:

join us

Member of the International Association of Political Consultants

http://www.iapc.org/