Multiple Engagement with Amnesty International on their Strategic vision
Impact
Niyel partnered with Amnesty International to establish a clearer vision of their campaign life cycle to assess and propose how the organization can choose, develop, resource, implement, evaluate and exit from their campaigns in a way that is more relevant and impactful. This took into account the institution’s best organizational practices, as well as examples from other organizations (in terms of campaigning) to ensure these practices yield maximum effect under the new structure.
Length of Project:
1 year
Stakeholders Engaged:
Amnesty International country offices leadership
Impact
Success Highlights:
- Streamlined campaign life cycle across the 12 areas of campaigns of the organization on how AI identifies, chooses, decides upon, plans, delivers and assesses its campaigns.
